Tuesday, October 20

10:00AM EST

Music, Cars and Movies

Anuel AA and Jamie Foxx on Latin music’s Hollywood bid.

Carl Lamarre,
hip-hop editor, Billboard (MODERATOR)
Anuel AA
Jamie Foxx

10:30AM EST

The Latin Producer: The New Stars

Presented by:

Warner Music Latin

Bizarrap, Juan Pablo Vega and Eduardo Cabra on their dual careers as producers and recording artists.

JESSICA ROIZ,
ASSISTANT-EDITOR LATIN, BILLBOARD (Moderator)
Bizarrap, music producer
Juan Pablo Vega, music producer
Cabra, Music Producer

11:15AM EST

Sony ATV Iconic Songwriter Q & A

Presented by:

Sony ATV

Chart topping songwriter Nicky Jam sits down for an intimate one-on-one conversation with Leila Cobo about maturing in the public eye, the future of reggaeton, and the power of vulnerability in songwriting.

Leila Cobo, vp/Latin industry lead, Billboard (Moderator)
Nicky JaM

11:45AM EST

The new sounds from Spain and the Canary Islands Featuring VÍctor Pérez, Leyvan, and ElI Rosex

Presented by:

Mr & Mrs

For the first time, you will be able to see a lineup of artists broadcast directly from SPAIN AND THE CANARY ISLANDS who are among the fastest rising Latin Music Stars In Europe. Víctor Pérez performs Ponte Bonita, Leyvan performs Denbrow and Eli Rosex performs Mientene Lento in this showcase, presented by DN7 Music.  

VÍCTOR Pérez 
Leyvan
Eli Rosex

12:00PM EST

Breaking Through: Latin Music Goes Mainstream

Presented by:

MRC Data | Nielsen

As weekly audio streams for Latin hit 1 billion streams, it is more important than ever to tune in to the Latin Music Listener. Join us as we unpack trends in Latin music including: drivers of Latin music consumption, who is the Latin Listener and how to reach them.

Vita Molis, director, global research and insights, MRC Data/Nielsen Music

12:15PM EST

Dealmakers And Starmakers

Presented by:

Presented by Lexus

Managers and entrepreneurs Rebeca León (Rosalía, Lunay), Noah Assad (Bad Bunny, Rimas Entertainment) and Polo Molina (Gerardo Ortiz, Black Eyed Peas) on launching their own companies, identifying talent and creating new business models.

Leila Cobo, vp/Latin industry lead, Billboard (moderator)
Noah Assad, co-founder/ceo, Rimas Entertainment 
Polo Molina, artist manager, Grassroots Music
Rebeca León, founder and ceo, Lionfish Entertainment

12:45PM EST

Anatomy of a Tour / La Anatomía De Una Gira De Conciertos

Presented by:

CN Bank

¿Cómo se planifica y maneja una gira de conciertos tanto para artistas en crecimiento como para artistas establecidos? / How do you plan and manage a concert tour for both growing and established artists?

Leila Cobo, vp/Latin industry lead, Billboard (moderator)
Rodrigo Nieto-Galvis, vp & team leader, Miami, Entertainment Banking, CN Bank
Fabio Acosta, founder of Vibras Lab and manager of Balvin, Cazzu and Manuel Medrano, among others
Ivan Alarcón, manager, Vibras Lab
Richard Lom, agent, WME

 

1:15PM EST

Billboard Latin Music Week Presents: Camilo

Camilo performs “Favorito” and “Vida de Rico”

wednesday, October 21

10:00AM EST

Latin Music’s Path To Hollywood

Jennifer Lopez and Maluma on the power of Latin collaboration and how music is a gateway for Latinos in film.

Leila Cobo, vp/Latin industry lead, Billboard (moderator)
Jennifer Lopez
Maluma

10:30AM EST

The new sounds from Spain and the Canary Islands Featuring Juanfran, Bandaga and Hozwal

Presented by:

Mr & Mrs

For the first time, you will be able to see a lineup of artists broadcast directly from SPAIN AND THE CANARY ISLANDS who are among the fastest rising Latin Music Stars In Europe. Juanfran will perform his hits “Como Llora,” “El Final” and “Alarma,” and then will be joined by Bandaga and Hozwal for the “Amor Real Remix” and Bandaga for “Gucci,” in this showcase presented by DN7 Music. 

Juanfran 
Bandaga
Hozwal

 

10:45AM EST

On The Rise: Part 1

Jhay Cortez, Lunay, Nicki Nicole, Mariah Angeliq and Natanael Cano discuss their experiences and challenges as they enter the Billboard charts for the first time.

Griselda Flores, senior staff writer, Latin, Billboard (moderator)
Jhay Cortez
Lunay
Nicki Nicole
Mariah Angeliq
Natanael Cano

11:15AM EST

The Superstar And The Super Executive

Global superstar Ozuna — Spotify’s 16th most-listened-to artist in the world — in an intimate, candid conversation with Sony Music Latin Iberia chairman/CEO Afo Verde on the intricacies of artist-label relationships, friendship and artistry.

 

LEILA COBO, VP/LATIN INDUSTRY LEAD,  BILLBOARD 
(MODERATOR)
Afo Verde, chairman/CEO, Sony Music Latin Iberia
Ozuna

 

11:45AM EST

The new sounds from Spain and the Canary Islands Featuring Tutto Duran

Presented by:

Mr & Mrs

For the first time, you will be able to see a lineup of artists broadcast directly from SPAIN AND THE CANARY ISLANDS who are among the fastest rising Latin Music Stars In Europe. Tutto Duran performs Me Gustas, Te Vuelvo a Enamorar, Como Vuelvo al Pasado in this showcase presented by Lilium. 

TUTTO DURAN

12:00PM EST

YouTube’s Latin Explosion

In an exclusive interview, YouTube global head of music Lyor Cohen explains how the streaming service helped usher in Latin music’s new era of global domination. 

LEILA COBO, VP/LATIN INDUSTRY LEAD,  BILLBOARD 
(MODERATOR)
Lyor Cohen, global head of music, YouTube/Google

 

12:30PM EST

Girl From Rio

How Anitta and Ryan Tedder are taking Brazilian culture to the world. 

Jason Lipshutz, senior director, music, Billboard (moderator)
Anitta
Ryan Tedder

1:00PM EST

Launching The Label

Presented by:

Presented by Lexus

Superstar manager Walter Kolm and superstar client Wisin on how they’re expanding into their own label operations.

Enrique Santos, chairman and cco, iHeartLatino (moderator)
Walter Kolm, ceo/president, WK Entertainment LLC
Wisin

7:00PM EST

Billboard Latin Music Awards

The Billboard Latin Music Awards, the longest running and most prestigious awards show in Latin music, will broadcast live on Telemundo on Wednesday, October 21 starting at 7pm/6c with the red carpet pre-show and followed at 8pm/7c by the three-hour awards show from the BB&T Center in Sunrise, Florida. More information at: Telemundo.com/PremiosBillboard. Fans can follow the star-studded event @LatinBillboards across Facebook, Twitter and Instagram, TeamTelemundo on Snapchat and @Telemundo on TikTok, and join the conversation using #Billboards2020.

THURSDAY, October 22

10:00AM EST

Cultural Crossings

Presented by:

Presented by Bumble

 

Rosalía and Pharrell Williams on transcending culture globally.

Leila Cobo, vp/Latin industry lead, Billboard (moderator)
Rosalía
Pharrell Williams
 

10:30AM EST

From Local Inspiration To International Stage

Colombian superstar Carlos Vives and Gustavo Dudamel, the music and artistic director of the Los Angeles Philharmonic, on how music can lead to personal and societal change.

 

LEILA COBO, VP/LATIN INDUSTRY LEAD,  BILLBOARD 
(MODERATOR)
Carlos Vives
Gustavo Dudamel

 

11:00AM EST

On The Rise: Part 2

With Camilo, Cazzu, Rauw Alejandro and Sech — four of Latin music’s most exciting new voices.

Jessica Roiz, assistant editor, Latin, Billboard (moderator)
Camilo
Cazzu
Rauw Alejandro
Sech

11:30AM EST

Latin Artists Go Global

Presented by:

Presented by Lexus

From “Despacito” to “Tusa,” how Universal took Latin hits to the world.

Hannah Karp, editorial director, Billboard (moderator)
Andrew Kronfeld, evp, marketing, Universal Music Group
Jesús López, chairman/ceo, Universal Music Latin America & Iberian Peninsula

 

12:00PM EST

Latin Power Players Executive of the Year Award Presentation

Presented by:

Presented by Lexus

12:15PM EST

Latin Power Players Artist Showcase featuring Llane

Presented by:

Presented by Lexus

Llane performs Será, Como Antes and Más De Ti in the Latin Power Players artist showcase.

llane

 

12:30pM EST

Latin Power Players Artist Showcase featuring Natalia Jiménez

Presented by:

Presented by Lexus

Natalia Jiménez performs Gato Bajo la Lluvia, Creo en Mi and El Lado Izquierdo de la Cama in the Latin Power Players artist showcase.

Natalia Jiménez

FRIday, October 23

10:00AM EST

Mind And Music

Finding meaning and fulfillment through mindfulness and music.

J Balvin
Deepak Chopra

 

10:30AM EST

BMI's “How I Wrote That Song®"

Presented by:

Presented by BMI

Celebrating the chart-topping creators of Latin music, participants delve into producing across multiple genres, the ingredients needed for the perfect writer/producer collaboration, what it takes to transition from producer to artist and the stories behind some of their biggest hits.

Alex Flores, svp, creative, BMI (Moderator)
Albert Hype, producer (Bad Bunny, J. Balvin) from Tainy’s NEON16 collective
Jota Rosa, producer (Thalia, Kali Uchi, Zion & Lennox) from Tainy’s NEON16 collective
Tainy, the Latin GRAMMY-winning producer behind mega-hits “Calladita,” “I Can’t Get Enough,” and “Yo Perreo Sola,” among others

11:00AM EST

Artists And The Vote

Two star artists representing different generations and genres, united by stories of immigration and advocacy for voting rights.

Griselda Flores, senior staff writer, Latin, Billboard (moderator)
Becky G
Los Tigres del NortE

 

11:30AM EST

Music Money Machine

Presented by:

Presented by Iberia Bank

Building, growing, protecting and preserving your business.

Leila Cobo, vp/Latin industry lead, Billboard (moderator)
Alex Hernandez, managing director, sports/entertainment banking, First Horizon/IBERIABANK
Louis Barajas, business manager at Business Management LAB 
Mau y Ricky, artists

 

12:00PM EST

Changing The World, One Hit At A Time

The ultimate multicultural supergroup on activism, identity and how its music effects change.

Griselda Flores, senior staff writer, Latin, Billboard (moderator)
Black eyeD peas

12:30PM EST

Estrella Jalisco Presents: Guaynaa

Presented by:

Estrella Jalisco

An exclusive performance from Puerto Rican dynamo Guaynaa, made possible by Estrella Jalisco