As Chairman/CEO of Sony Music Latin Iberia, Afo Verde follows the lead of the label’s artists. Drawing on his own storied experience as a songwriter, producer, and guitarist, he naturally approaches the business from the perspective of a creative, first and foremost. This philosophy has cemented him as a transformative force in not only Latin music, but also global culture at large. He stands out as a Latin GRAMMY® Award winner, Latin Songwriters Hall of Fame inductee, and a fixture on lists such as the Billboard Power 100, Billboard Latin Power Players, and many more. He also became the “First Hispanic Executive To Receive the T.J. Martell Foundation’s Lifetime Music Industry Achievement Award.” Named Chairman/CEO in 2012, his purview encompasses 12 regional offices and 20 countries, including industry leader Sony Music U.S. Latin. Along the way, he impacted the careers of Gloria Estefan, Ricky Martin, Jennifer Lopez, Roberto Carlos, Julio Iglesias, Carlos Santana, Draco, Chayanne, the late Gustavo Cerati, Los Auténticos Decadentes, Vicentico, Mambrú, El Canto del Loco, Bandana, Illya Kuryaki & The Valderramas, Carlos Vives, Abel Pintos, and many more.

Cuban-Puerto Rican, Albert Hype is one of the most promising producers in Latin Urban music. Growing up, he got into music by playing the guitar in punk rock bands. His musical influences include: My Chemical Romance, Kanye West, Frank Ocean, Bob Dylan, Prince, David Bowie. Albert struck the interests of award-winning producer Tainy and his talent incubator, NEON16 – where he is part of the producing roster since 2019. Credits include: “Estamo’ Arriba” by Bad Bunny & Myke Towers, “Aqui Yo Mando” by Kali Uchis, “Hablamos Mañana” by Bad Bunny, Pablo Chill-e, Duki, and “Yo Le Llego” by Bad Bunny, J Balvin.

Alex Flores is the SVP, Creative at BMI (Broadcast Music, Inc.). In this role, Flores oversees the Creative teams in BMI’s seven offices in New York, Los Angeles, Nashville, Atlanta, Austin, London and San Juan, helping to support the Company’s songwriting community and cultivate key industry relationships. In addition, she oversees the continued development and execution of acquisition and retention strategies that are in line with BMI's overall mission of growing our leading market share across all genres of music.

Alex Hernandez is currently the Managing Director of Sports and Entertainment (S&E) Banking for IBERIABANK/First Horizon, responsible for the bank’s S&E growth in key markets across the country. Prior to this role, he served as Senior Vice President, Sabadell United Bank Private Wealth Management Group in the Miami-Dade market. Throughout his career, Alex has assisted business entrepreneurs, companies, entertainers, and sports professionals to successfully achieve their financial goals by providing expert knowledge delivered with a personal touch.

Executive Vice President, Marketing for Universal Music Group. In this role, Kronfeld works directly with UMG’s labels in managing the interaction and coordination of artist repertoire across the new regional hub structure, ensuring that artists are receiving the ideal marketing and creative development resources to grow their careers. He is based in the company’s Santa Monica Headquarters. Previously, Kronfeld served as President of Global Marketing for UMG’s international division in London. He was responsible for developing and driving unified, global marketing strategies to support and advance the success of UMG’s world-class roster of artists. This included coordinating releases, promotion and marketing of all UMG’s international frontline and catalog priority releases. Kronfeld first joined UMG in 1991 at Island Records. In 1999, he joined Universal Music International as VP of International Marketing. He later segued over to Universal Motown as Senior Vice President of International and was subsequently appointed General Manager of the label group before becoming Executive Vice President, Universal Music Group International in 2010.

Since breaking through in Brazil six years ago, Anitta has become the leading artist of a new generation of Latin American music. As the biggest ever global female popstar to come from Brazil, she has amassed almost 50 million Instagram followers and over 14 million YouTube subscribers garnering more than 5 billion views. In July 2013, she released her self-titled first album, Anitta, followed by Ritmo Perfeito, in July 2014, and Bang in 2016. Her last album, Latin GRAMMY® nominated Kisses, was released April 2019 and marks Anitta’s first trilingual album with songs in Spanish, Portuguese, and English. Since 2014, Anitta has been named “Best Brazilian Act” at the MTV Europe Music Awards for five consecutive years. She was a highlight of the 2016 Rio Olympic Games’ Opening Ceremony, where she performed alongside Brazilian singer/songwriters Gilberto Gil and Caetano Veloso. Anitta has worked with the likes of Madonna, Major Lazer, J Balvin, Diplo, Ozuna, and Maluma among others. Her latest hits include “Me Gusta” with Cardi B and Myke Towers, “Tócame” feat. Arcangel & De La Ghetto” and “Fuego” with DJ Snake and Sean Paul. Anitta is currently in the studio recording her forthcoming Album.

Singer, songwriter and actress Becky G was born for the spotlight and her multifaceted career is shaping up to be nothing short of iconic. The 23-year-old global superstar’s achievements include two number one hits on the Billboard Latin Airplay Charts (“Mayores” & "Sin Pijama”), a starring role in "Power Rangers," and guest-starring in Fox TV’s Emmy-winning “Empire" series. Becky G won the Latin American Music Award for Favorite Female Artist two years in a row, 2018 and 2019 and garnered the Latin AMA for Favorite Urban Song (for “Mayores”) in 2018. She was awarded YouTube’s Diamond Play Button for surpassing 10 million followers on the platform. She has toured alongside Katy Perry, Demi Lovato, J Balvin, Fifth Harmony and Jason Derulo and has recorded collabs with Pitbull, Daddy Yankee, Maluma, J Balvin, Anitta, Natti Natasha, ZAYN, Bad Bunny and CNCO, among others.

El productor argentino más reconocido y referente de la expansión internacional de la escena Argentina. Sus lanzamiento llegan en minutos al tope de las tendencias. Grabó con artistas de todo el mundo, como Lalo Ebratt (CO), Alemán (MX), Don Patricio (ES), Big Soto (VZ) y de Argentina Nicki Nicole, Cazzu, Khea, C.R.O, entre muchos otros. También colaboró en “Plegarias” y “Colocao” de Nicki Nicole, “Flexin ''de Lit Killah y “Mamichula” de Trueno, que ingresó al #33 del Top 50 Global en Spotify. Su canal es uno de los más visitado de Argentina. Llegó a tener 11 canciones simultáneas dentro del top 200. Actualmente ocupa el puesto N°2 en Argentina y el 409 del mundo en Spotify.

With every move, Black Eyed Peas dictate the rhythm of culture. Over the past 25 years, the Los Angeles trio—will.i.am, apl.de.ap, and Taboo-- have cemented as one of the era’s biggest acts to have moved over 3 million tickets, performing 300-plus shows throughout 30 different countries, and named “the second-best-selling artist/group of all-time for downloaded tracks,” according to Nielsen, and landed on Billboard’s “Hot 100 Artists of the Decade.” Now, they’ve taken over airwaves in the new era of Latin influence with hit tracks “RITMO” alongside J Balvin and “MAMACITA” featuring Ozuna.

Cabra es un músico, compositor, multi-instrumentista y productor Puertorriqueño, fundador y cerebro musical detrás del fenómeno urbano alternativo mundialmente conocido “Calle 13”. Ha ganado 28 Grammy y Latin Grammy (combinados). Entre sus múltiples trabajos destacan obras con artistas como Calle 13, Jorge Drexler, Monsieur Periné, Vicente García, Louta, La Vida Boheme, Cuarteto de Nos, Rita Indiana y muchos otros. El 2020 Cabra dio a conocer su faceta como solista con los dos primeros singles “La Cabra Jala pal Monte” y “La Ventana”, ambos editados bajo su propio sello “La Casa del Sombrero” ubicado en San Juan, Puerto Rico. Actualmente Cabra está nominado a los Latin Grammy 2020 como Mejor Productor Del Año por su trabajo con “Louta”, “Cuarteto de Nos” y “Sotomayor. Con esta nominación, Cabra suma un récord de 44 nominaciones combinadas en su carrera.

Camilo’s effortless combination of impeccable songwriting and an intuitive sensibility for Pop today, has made him one the most successful and influential artists of his generation. Before debuting as a major performing artist, this musician and producer from Medellín, Colombia, wrote smash hits for artists like Becky G and Natti Natasha (“Sin Pijama”), Mau y Ricky and KAROL G (“Mi Mala”), Bad Bunny (“Si Estuviésemos Juntos”), and many others. Supported by ‘La Tribu’ (name he affectionately donned to his ardent followers), Camilo has released hits like “Desconocidos” alongside Mau y Ricky and Manuel Turizo, “Tutu” and Remix with Pedro Capó and Shakira, “Favorito” and “Tattoo Remix” wth Rauw Alejandro, through HAMM (Hecho a Mano Music) and Sony Music Latin. His new album 'Por Primera Vez' dropped to international success.

Carl Lamarre is an experienced music journalist on a voracious mission to shift the culture. After writing for XXL, Complex, Pepsi, Global Grind among other publications, he has proven to be well-versed in the music scene and exploring the artistry of many prominent figures such as Post Malone, Travis Scott, Lil Wayne, Future, Jennifer Lopez and more.

With more than 20 million albums sold worldwide, Carlos Vives represents Colombia’s most emblematic artist of all time. As an ambassador of Colombian and Latin American culture and sounds, he was the first Colombian to ever win a Grammy award, and to date has taken two Grammy® and eleven Latin Grammy®. The album “Vives” surpassed 2 billion streams and includes the worldwide anthems “La Bicicleta” (Shakira) and “Robarte un beso” (Yatra), both videos generating a combined 2.5 billion views. In 2019 “Si me das tu amor” alongside (Wisin) peaked No. 1 on Billboard’s “Latin Rhythm Airplay” and charted for 20 consecutive weeks and received a nomination for “Best Tropical song” at Premio Lo Nuestro 2020. As he continues to work in support of Tras La Perla, he became the first artist to break attendance records at Colombia’s Movistar arena for selling out four consecutive shows. In May, he released his 14th studio album , Cumbiana . The album scored his 19th, Top 10 Billboard Tropical Airplay chart with the first single “No Te Vayas”. Cumbiana sees Vives bringing the history of Cumbia to the modern age, guest artists include Ruben Blades, Ziggy Marley, Alejandro Sanz, Jessie Reyez, among others.

Known as “La Jefa del Trap” Cazzu is one of the greatest urban music artists in her country and continues to position herself in the rest of the world. She counts with a massive social media following of more than 7.4 million on instagram, and has an average of more than 5 million monthly listeners on Spotify. Her work has been recognized internationally with various awards and nominations, most recent as "Best New Artist" for Latin Grammys. Cazzu has been the cover of magazines like Billboard,Rolling Stone,Galore, Remix. “La Jefa” became the first Latin female artist with a US/regional campaign on Spotify in celebration of her latest album release "Una Niña Inútil”.

MD, FACP, founder of The Chopra Foundation, a non-profit entity for research on well-being and humanitarianism, and Chopra Global, a modern-day health company at the intersection of science and spirituality, is a world-renowned pioneer in integrative medicine and personal transformation. Chopra is a Clinical Professor of Family Medicine and Public Health at the University of California, San Diego and serves as a senior scientist with Gallup Organization. He is the author of over 90 books translated into over forty-three languages, including numerous New York Times bestsellers. His 90th book and national bestseller, Metahuman: Unleashing Your Infinite Potential (Harmony Books), unlocks the secrets to moving beyond our present limitations to access a field of infinite possibilities. For the last thirty years, Chopra has been at the forefront of the meditation revolution and his next book, Total Meditation (Harmony Book, September 2020) will help to achieve new dimensions of stress-free living and joyful living. TIME magazine has described Dr. Chopra as “one of the top 100 heroes and icons of the century.”www.deepakchopra.com

Enrique Santos is the Chairman and Chief Creative Officer of iHeart Latino. He heads iHeart Media's Latin direction and strategy. His daily signature morning show is syndicated nationally via Premiere Networks and airs live from iHeart's Miami station TÚ 94.9. Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts are a crossover hit combining humor, social satire, and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities. Enrique’s extravagant radio persona has made him one of the most popular Hispanic radio hosts in America and earned him unprecedented access to some of the biggest names in pop culture. No matter how busy his schedule, Santos has never lost his community ties and continues volunteering as a Reserve Police officer for The City of Miami Police Department.

Fabio Acosta, a music executive with over 25 years of experience in the field, has been working to build himself up as a reference in the Latin Music space. Starting his career as a young entrepreneur in Bogota, his production company found success on the underground rock festival and concert circuit. In the early 2000's he started working as an artist manager, that brings us to the crowning achievement of his career: his work for Latin superstar J Balvin, a co-management with Scooter Braun. Nothing highlights his journey through the industry better than the fact that his client J Balvin concluded 2019 as one of the global artists to exceed 10 billion YouTube views within the year.

Griselda Flores is an Emmy Award-winning journalist born and raised in Chicago where she studied journalism. She has a master's in social justice and investigative reporting from Northwestern University and is currently Billboard’s senior Latin writer.

Gustavo Dudamel is driven by the belief that music has the power to transform lives, to inspire, and to change the world. Through his dynamic presence on the podium and his tireless advocacy for arts education, Dudamel has introduced classical music to new audiences around the world and has helped to provide access to the arts for countless young people in underserved communities. One of the few classical music artists to cross over into mainstream culture, Dudamel participated in the 2016 Super Bowl half-time show alongside Coldplay, Beyoncé, and Bruno Mars. Performances include collaborations with Katy Perry, Café Tacvba, Natalia Lafourcade, and Rodrigo y Gabriela. In film, at the special request of John Williams, Dudamel conducted the soundtrack for "Star Wars: The Force Awaken, conducted Disney’s ‘Nutcracker’, performed at the 2019 Academy Awards®, honored with a star on the Hollywood Walk of Fame, and will conduct Leonard Bernstein’s iconic score for Steven Spielberg’s adaptation of West Side Story.

Hannah Karp is Billboard’s editorial director. Prior to joining Billboard she covered the music industry for the Wall Street Journal, where she worked as a staff reporter for 12 years after covering the Brazilian financial markets for Dow Jones Newswires in São Paulo. She holds a bachelors degree in economics from Duke University and a masters degree from the Medill School of Journalism at Northwestern University.

Iván Alarcón, who is known as a business visionary in the music industry, is father of three sons and a horses and music lover. With 14 years of experience in the Business Management, Alarcón had worked with distinguished artists like J Balvin, Karol G, Piso 21, Juanes, Sky and Zion & Lennox, among others. In 2018, Iván Alarcón co created Vibras Lab., a Business Management Agency with headquarters in Miami and Medellin, that counts with clients as J Balvin, Sky, Karol G, Manuel Medrano, Piso 21, Llane, The Rude Boyz, Cazzu and Las Villa among others. In 2019, the most important achievement of Vibras Lab. was to support all the process of the record label deal of J Balvin with Universal Music. For Ivan, Vibras Lab. as a Business Management arrives to help and organize the artist careers in the music industry

"Reggaeton's Global Ambassador" - 4-time LATIN GRAMMY winner J Balvin is now one of the top streaming music artists in the world. Hailed by TIME Magazine as one of the Most Influential People of 2020, Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. His latest album, Colores, saw both critical acclaim and commercial success. With three of its tracks going #1, J Balvin became the artist with the most #1 songs on the Latin Airplay charts in history, with 24 of his songs earning that spot over the course of his career. With his music and impact on the culture, Balvin has cemented himself as not only a leader of Reggaeton but as a torchbearer of the new state of Latin music by continuously expanding the limits of the genre and paving the way for "la nueva escuela."

Jason Lipshutz is the senior director of music at Billboard, where he has written about music for nearly a decade and penned cover stories on Taylor Swift, U2, Lorde and Bon Iver, among others.

Jennifer Lopez is an award-winning actress, producer, singer, and entertainer who has established herself in music, film, and television and is one of the most influential female artists in history. As a recording and touring artist, she has sold over 75 million records and most recently wrapped her global sold out It’s My Party tour and completed a record-breaking performance at the Pepsi Super Bowl Halftime Show. As an actress, Lopez has a cumulative worldwide box-office gross of over $3 billion. As an artist, fashion icon, entrepreneur, and a philanthropist, Jennifer Lopez has been named to the TIME 100 list, Forbes' "Most Powerful Celebrity", and People Magazine’s first "Most Beautiful Woman in the World”, in addition to receiving the MTV Video Vanguard Award and two Golden Globe nominations for her critically acclaimed roles in the box office hits Hustlers and Selena. To this day, Lopez remains the only female artist to ever have a #1 album and #1 movie at the box office at the same time. Lopez can be seen next starring in the upcoming feature film Marry Me, alongside Owen Wilson and Maluma. With a career spanning over two decades at the top, Jennifer Lopez is cemented in history as a global icon and the ultimate multihyphenate.

Jessica Roiz is a Miami-based bilingual multimedia journalist whose love for music and writing has paved her career path. Currently the Assistant Editor for Billboard Latin, Jessica has worked in digital media since 2005, primarily as a Latin pop culture writer. Before forming part of the Billboard family, Jessica's bylines lived on The Miami Herald, El Nuevo Herald, La Opinion, Huffington Post, Latin Times, MiTú, Periodico Hoy, and VIX. She's also the founder of two blogs: PulsoPOP (pop culture news for the Latinx audience) and ALoNica News (an all-Spanish project promoting the Nicaraguan culture). In 2014 she was named Best New Nicaraguan Journalist by the Nica community in Miami. In 2017 she was recognized as one of BeVisible's "Top Latinx Founders in Online Media You Need To Know" and in 2018, she was nominated for two Tecla Awards at Hispanicize: Best Digital Journalist and Best Entertainment and Lifestyle Content Creator. Besides her passion for journalism, Jessica is a loyal Selena Quintanilla fan, a nostalgic '90s kids, and a proud Nicaraguan!

Jesús López, Chairman & CEO for Universal Music Latin America and Iberian Peninsula;he leads Universal Music Group operations in all Spanish and Portuguese speaking territories around the world, including Latin America, Spain, Portugal and the US Latin market. During his over 40 years long career in the music industry, López contributed to the success of the world’s most renowned Latin artists, and was behind barrier-breaking megahits such as “Macarena”by Los Del Río, “La Camisa Negra” by Juanes, "Bailando" by Enrique Iglesias ft. Descemer Bueno and Gente de Zona, “Mi Gente” by J Balvin and Willy William and the worldwide phenomenon of “Despacito” by Luis Fonsi and Daddy Yankee; for the second time in his career and 21 years after the release of “Macarena”, a Spanish-language track became the world’s most popular song.

A true innovator and creative, the singer/songwriter/producer from the island of Puerto Rico, Jesus Manuel Nieves Cortes, better known as Jhay Cortez. Born in Rio Piedra, Puerto Rico, Jhay lived in New Jersey for most of his childhood. When he was 12 years old, he moved back to Puerto Rico, where he found a new style of music bubbling, the new wave of urban music, Reggaeton. It is at that moment, listening to the songs of Don Omar back in his hometown that Jhay fell in love with this genre, forever changing his future. Under Universal Latin Music Entertainment, Jhay released “No Me Conoce” and its remix featuring J Balvin and Bad Bunny. The song peaked as the second most watched video globally, landed on the Billboard Hot 100 and was one the 25 most listened to songs globally on Spotify. His album, ‘Famouz,’ written entirely by him, made it to the Top 10 Latin Albums in the United States for over 70 weeks.

Abner Cordero, better known as Jota Rosa is a Puerto Rican born producer who began in music while in high school when he realized his true passion was music. His influences are diverse and include Robi Draco, Pharrell Williams, Frank Ocean, Tainy amongst others. Jota is one of NEON16’s resident producers and has been working with Tainy for years on several projects. Credits include: “Mas de Una Cita” performed by Bad Bunny and Zion & Lennox, “Que Malo” by Bad Bunny & Ñengo Flow and “Malos Hábitos” by Kris Floyd.

Artista y productor colombiano reconocido en América Latina. Ganador y nominado en diferentes categorías de los Latin Grammys y reconocido con la nominación de “Productor del Año” en el 2019. Ha trabajado y contribuido como productor y arreglista con artistas como: Marc Anthony, Alejandro Sanz, Fonseca, Manuel Medrano, Piso 21, Esteman, Ximena Sariñana, entre muchos otros.

Juanfra earned his first Billboard entry with “Como Llora,” fueled by its success on TikTok, where it counts with nearly one billion post creations. The single peaked at No. 27 on the Hot Latin Songs chart-dated July 18.

A Fulbright scholar from Cali, Colombia, Leila Cobo is VP/Latin Industry Lead for Billboard as well as a classical pianist, successful novelist and biographer. In March, 2021, her newest book, Decoding Despacito: An Oral History of Latin Music (Pre-order here will be published on Penguin Random House in Spanish and English. Leila is one of the world’s leading experts in Latin music. Under her tenure, Billboard has become the single, most read source of Latin music in the world, with Billboard’s Latin content garnering over 2 million unique visits per month on Billboard.com Leila also programs the yearly Billboard Latin Music Week, the most prestigious and largest gathering for the industry in the world. Leila has degrees in journalism from Bogotá’s Universidad Javeriana and in piano performance from Manhattan School of Music and a master’s in communication management from The Annenberg School at the University of Southern California.

Leyvan con su primer trabajo discográfico está siendo considerado como “el nene del regeatton”. Con tan solo 10 años lleva la música y el ritmo en la sangre, promete poner a bailar a todos los niños del planeta.

With more than a decade of experience as part of PISO 21, Colombian singer-songwriter Llane presented his debut solo single Más de Ti late 2019. As his career continues to grow hits like Amor Bailando loaded with energy and touches of Afrobeat, Pa 'Ti, a modern bolero song titled Como Antes and his current single Será Ft. Manuel Turizo have set the ground for Llane as one of the most versatile and talented Latin artists. His You Tube Channel surpasses 31 million views and his streams on Spotify add up to more than 50 million. Currently Llane prepares the release of his upcoming album, while participating in Univision’s reality competition show Tu Cara Me Suena.

Louis Barajas has strived to redefine what it means to be a wealth and business expert. Rather than limiting his scope to the size of the client's bank balance, investment portfolio, or retirement account, his approach has always been to show people how to use their finances to enrich their lives. Louis connects with people through their passions, their dreams, and their sometimes-challenging situations of life. The ever-changing landscape of consumer finance has helped to transform Louis into a renowned speaker, author, media segment expert, and wealth & business manager to some of the most iconic Latin artists and executives in the entertainment and sports industry for the last two decades. He is a highly sought-after keynote speaker and presenter for some of the most influential organizations in the United States.

Jefnier Osorio Moreno, better known as Lunay, is a nineteen year old singer and songwriter from Puerto Rico who In record time has become one of the most successful breakout artists. In 2019, he won the Latin AMA for New Artist of The Year and the Premios Juventud award for On The Rise artist. The youth idol has scored two #1 songs on Billboard’s Latin Airplay chart; “Soltera Remix” feat. Daddy Yankee and Bad Bunny and “Aventura” feat. Anuel AA & Ozuna as well as a #1, top selling debut album EPICO, according to Billboard’s Latin Album Sales chart. LUNAY released EPICO, his debut album, on October 25th. It was produced by Chris Jedi and Gaby Music along with Nino and Dulce Como Candy and includes collaborations with Daddy Yankee, Ozuna, Wisin & Yandel, Bad Bunny, Anuel AA, Myke Towers, and Darell. Shortly after its release, EPICO peaked at #1 on Billboard’s Latin Albums charts in November 2019. Épico was released on Chris Jedi and Gaby Music own label, Star Island.

At only twenty-six years of age, Maluma is widely considered one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister. The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (forF.A.M.E.) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers, and a whopping 53.3 million Instagram followers, making him the leading Latin male artist on Instagram and the first and only one to reach 50 million followers. His official YouTube/VEVO channel has garnered over 9 billion views and has more than 24 million subscribers, having earned him a YouTube Diamond Play Button Award. Since joining Sony Music Latin in 2015, Maluma has released three albums, all of which have debuted at #1 on Billboard's Latin Albums chart: Pretty Boy Dirty Boy (2015), F.A.M.E. (2018) and 11:11 (2019). Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard's Latin Airplay chart (with "Sin Contrato" and "Chantaje”) and only the sixth act to ever achieve the feat. To date Maluma has had seventeen #1 singles on Billboard's Latin Airplay chart.

Mariah Angeliq is a young reggaeton, trap and R&B artist of Puerto Rican & Cuban descent born in Miami. At just 21 years old, she is already considered one of the most important and influential female artists of the urban genre today. At 16, she already knew her future, so she decided to leave home to pursue her dream of becoming an artist. This is how she met Nely “El Arma Secreta,” the renowned multi-platinum producer of reggaeton, who led her to take her first steps as an artist and introduced songs in Spanish into her musical repertoire for the first time. In 2019, she released her single "Perreito" and after the quick success it achieved on its own, she released "Perreito Remix" with Arcángel and Darell, which quickly became a popular hit, surpassing more than 460 million streams combined altogether. In 2020, she released her first EP titled ‘Normal,’ where she grouped together some of her singles and presented new songs. Currently, the EP exceeds more than 510 million streams combined on digital platforms.

Mau y Ricky is a band composed of Venezuelan singer-songwriter brothers. After the release of their hit “Mi Mala” featuring Karol G. at the end of 2017, the duo has grown exponentially, breaking record with the number of followers and number of streams achieved in less than a year, placed them on the map as the newest, freshest male duo in the Latin Urban Pop Charts.

Singer-songwriter Natalia Jiménez is a creative artist, with a powerful voice and musical versatility that have made her one of the most important female figures in Spanish-language music. This internationally renowned GRAMMY and Latin GRAMMY winning artist has sold over 3 million albums worldwide and has recorded duets with Latin music’s biggest stars, including Marc Anthony (Recuérdame), Daddy Yankee (La Noche de los Dos) and Ricky Martin (Lo Mejor de Mi Vida Eres Tu) to name a few. Natalia’s TV personality has also granted her important roles inside hit shows like La Voz Mexico, La Voz Kids USA and Operación Triunfo in Spain. In addition to a global musical force, Natalia is a trendsetting fashion icon, and the focus of every red carpet she graces. Her latest ranchero album “Mexico de Mi Corazón” toped the charts in Mexico earning her GOLD status is sales and surpassing 55 Million streams world wide. After the success of “Mexico de Mi Corazón”, her album of Mexican classics that include top duets with Carlos Rivera, Pedro Fernandez, Paquita La del Barrio, Banda MS y Lila Downs, Natalia Jiménez re-engages with her romantic pop side on her new single “El Lado Izquierdo de la Cama”. Its lyrics and music are brimming with the passion that characterizes this Spanish diva’s work.

Nicki is a 20-year-old rising star; praised for the R&B, soul, and trap she is bringing to Argentina's explosive urban scene. In 2019 Nicki presented Recuerdos, her first album, which helped her achieve notable recognitions including winning "Radar Trap Artist in Spanish" and "Artist Most Listened to on Consoles", at the first ever Spotify Awards. Nicki Nicole began 2020 with the release of “Colocao”, in less than 24 hours the quarantine home recorded video became a #1 trend in 14 countries and exceeded one million views. Along with Trueno and Bizarrap, she presented “Mamichula”, which in its first week of release entered the Global Top 50 on Spotify, and has surpassed 100 million streams, and has passed 150 million views on YouTube to date. "Mala Vida" is the name of her new release that in just hours of release reached the top of global trends.

The Puerto Rican multi-platinum singer and songwriter holds an impressive collection of chart-topping smash hits, with 69 titles on Billboard’s Hot Latin Songs charts, including 21 in the top 10, and four No. 1s. He currently ranks among 2019 Nielsen Music Mid-Year Top 5 Latin Artists and Top 5 Latin Albums. Also, in 2019, he received the BMI Contemporary Latin Songwriter of the Year Award, for writing a record-breaking nine of the most-performed Latin songs of 2018. In addition, he was named by Time Magazine as one of the 100 most influential people worldwide. He was named Billboard’s Top Latin of 2018, as well as YouTube’s Most-Watch Artist globally. Furthermore, he has been recently awarded four official Guinness World Records titles, validating his incredible musical accomplishments up to this date. Ozuna continues breaking barriers and making history in the Latin music industry, his most anticipated third studio album “NIBURU” will be released in 2019.

Pharrell Williams is a 13-time Grammy Award-winning, Emmy-nominated and Academy award-nominated visionary recording artist, producer, songwriter, philanthropist, fashion designer, and entrepreneur. He has been a creative force in the music industry and beyond for more than two decades, and in June 2021, Williams will be inducted into the Songwriters Hall of Fame along with Chad Hugo for their work as The Neptunes. In April 2019, Pharrell launched the first ever SOMETHING IN THE WATER, a multi-day music festival and cultural experience on the beach in his hometown of Virginia Beach. The festival’s mission was to unite the community and celebrate the diversity and magic of Virginia Beach. A longtime advocate against racial injustice, Pharrell was an integral part in the talks with Virginia Governor Ralph Northam about Juneteenth being a permanent paid state holiday. Most recently, Williams teamed up with Jay-Z on their single “Entrepreneur,” a song celebrating and empowering Black entrepreneurs.

Polo Molina, having guided the careers of artists including The Black-Eyed Peas, will.i.am, Fergie, Gerardo Ortiz, Joan Sebastian, Paulo Londra, Luis Coronel, Ty Dolla $ign, Tyga, Afrojack, and YG, is acknowledged as a foremost pop/Latin/hip-hop music manager. He has contributed to multiple GRAMMY-winning recording projects and won an Emmy-Award for the “Yes We Can” viral video in support of Barack Obama, with an all-star celebrity cast. As an Emmy award-winning producer, tech investor, philanthropist, live events founder, and promoter, he continues to innovate across new media platforms and entrepreneurial opportunities.

Rauw Alejandro is known as one of the most promising artists of the moment in the Latin market. Already garnering multiple platinum records with his unique R&B and dancehall sound while still incorporating the rhythms of reggaeton and Latin Trap into his exceptional style. The artist also integrates his dancing skills into all of his performances, this demonstrates Rauw’s artistic character as a showman. With millions of fans around the world, many of his songs have become international hits, such as “El Efecto” with Chencho Corleone (2019), “Mírame” (2019), “Que Le Dé” (2019) with Nicky Jam, and “Elegí” (2020) with Dalex & Lenny Tavarez, receiving multiple Gold and Platinum certifications by the RIAA. His most recent single “Tattoo” has had an immense success across the globe, dominating various digital platforms with the #1 spot in 17 countries within Spotify’s “Viral 50” list. Moreover, his collaboration with Camilo, “Tattoo - Remix” ranked in the top 10 of the “Hot Latin Songs” chart by Billboard, and it entered the Top 5 of YouTube's global “Top Music Videos” chart for two consecutive weeks. Rauw Alejandro has managed to massively expand his international reach and continuously reaffirms his position as one of the leaders of the new generation in popular reggaeton music.

CEO and Founder of Lionfish Entertainment, an artist management and production company operating in the music, film, TV, and digital businesses. Lionfish currently represents global phenomenon Rosalia, reggaeton’s hottest new face Lunay, and rising star St. Pedro. Previously as a manager, Rebeca worked with renowned Latin acts, including overseeing the longtime preeminence of Juanes, and the rise of pioneering urban superstar J Balvin. In 2019, Rebeca opened a production studio, where her focus is to develop content that borrows from her experiences from the music world to tell relevant stories that intersect across cultures and languages. Before Lionfish, Rebeca spent eleven years in the touring business, running Latin operations as SVP for AEG/Goldenvoice. Prior to touring Rebeca earned her stripes labels between EMI and Sony Music, where she started her career as an assistant. Rebeca currently resides in Miami Beach and Los Angeles with her husband and three dogs; Sookie, Olivia, and Biggie.

Richard Derek Lom is an agent in the Personal Appearance Department at William Morris Endeavor (WME). Focusing on Latin music, Lom has been with WME since 2015. His background is in Latin touring in the U.S. as he was VP of Entertainment and Touring for a major Hispanic media company prior to joining WME. Lom represents some of the most influential artists in today’s Latin & Reggaeton scenes. He has helped develop his roster into some of the most recognizable names of today, which includes J Balvin, Caifanes, Nicky Jam, Cazzu, Juanes, Prince Royce, Farruko, Bomba Estereo, and Vicente Garcia, just to name a few. In addition to his own roster, Lom is responsible for overseeing all bookings of WME contemporary clients touring in Brazil, Puerto Rico, and the Dominican Republic, as well as all WME Latin clients touring throughout the United States. Richard is a proud father of 3 1/2 year old twins and resides with his wife in Westchester, NY.

Rodrigo Nieto leads CN Bank in Miami, a leading Entertainment Bank known outside of Florida as City National Bank. He provides banking, lending and investment solutions to the Latin entertainment industry, working with musicians, actors, producers, promoters, managers, accountants, attorneys, royalty organizations, music publishers and record labels. Mr. Nieto has more than 15 years of financial services experience. Before joining City National, he was a vice president and private banker at UBS in Miami. He also managed investment portfolios for ultra-high-net-worth Latin American families with Citibank in New York. Before his banking career he worked in the Latin Media and Entertainment Industry. In 2019 he opened the new offices of City National in Miami under the name of CN Bank. Mr. Nieto earned his bachelor’s degree in Finance and International Relations from Universidad Externado de Colombia and his Master’s in Business Administration from Georgetown University.

With the May 2018 release of Rosalía’s innovative breakthrough single “Malamente (Cap.1: Augurio)” - and the fall arrival of her landmark album “El Mal Querer,” fans worldwide quickly embraced Rosalía’s phenomenal vocal capability meshed with her now fully realized fusion of classic Flamenco and other timeless music styles of Spain, with R&B, hip-hop, contemporary Latin-American rhythms and electronic beats. Coupled with Rosalía’s strong influences from industrial visual arts, female empowerment, fashion and choreography, it became clear to critics that: “Rosalía is a complicated genius… El Mal Querer is a boundary-breaking modern masterpiece … that has resonated like a shockwave… it stands out from virtually everything else on the global pop landscape .” Within the subsequent two years, Rosalia has garnered a GRAMMY Award, performance, and first-ever Best New Artist nomination for a Spanish Language artist, five Latin Grammys, including Album of the Year, 2 MTV VMA’s, multiple magazine covers, Coachella and Lollapalooza festival appearances, the most watched global YouTube video of 2019 for a female artist, and “Best Music of the Decade” picks from Rolling Stone, Billboard, GQ, The LA Times, Pitchfork and more… and that’s just the beginning.

3x Grammy award winning songwriter and producer, Ryan Tedder, has worked with everyone from Adele to Paul McCartney, Beyonce, Taylor Swift, John Legend and of course now Anitta in addition to being the founding member, lead singer, writer and producer of the multi-platinum selling band OneRepublic. Most recently, Ryan co-wrote Lady Gaga and Elton John’s “Sine From Above”, and co-wrote and co-produced Alicia Key’s “Love Looks Better” and Anitta’s “Me Gusta Feat. Cardi B and Myke Towers”, as well as serving as an executive producer on Anitta’s upcoming album. Last year, Ryan co-wrote and co-produced The Jonas Brother’s return with their single, “Sucker” and “Cool” as well as serving as an executive producer on their album, Happiness Begins. Earlier this summer, Ryan, along with OneRepublic and Kygo, released “Lose Somebody”. As a producer, Ryan received the Grammy award for “Album of the Year” for the Albums 21, 1989, and 25. As a songwriter, Ryan has received the National Music Publishers’ Association’s Songwriter Icon Award at the NMPA annual meeting, as well as multiple Diamond Awards certified by the RIAA. Ryan is also a producer and mentor on the NBC show, “Songland,” which just wrapped its second season.

Leading a new wave of Latin music for over a decade, famed producer Tainy, is the mastermind behind Reggaeton’s most iconic hits. A three time Latin GRAMMY© and multiple BMI Award Winner, Tainy has been churning out career-defining hits for countless artists including Daddy Yankee, Bad Bunny, J Balvin, Rosalia, Lauren Jauregui, Zion & Lennox, Don Omar, Wisin & Yandel and more. In 2019, Tainy made his artist debut and reached the top charts with hit singles including: “I Can’t Get Enough,” “Adicto,” “Callaita” and recently “Agua” and “Un Dia(One Day)”. Tainy continues pushing the culture forward on a global scale.

Es un cantautor y compositor español nacido en Las Palmas de Gran Canaria. En 2017, deja atrás el anonimato a raíz de su participación en el reality Gran Hermano VIP en España y lanza su primer single “Cómo vuelvo al pasado”. Un giro promocional inesperado de la mano de Cristiano Ronaldo catapulta el éxito del single y la carrera de Tutto, llevándole a cerrar el año con 8 millones de reproducciones en Spotify y un Disco de Oro. Desde entonces continúan sus éxitos “Te vuelvo a enamorar” y “Me gustas” también de propia autoría y éxitos rotundos, impulsan al cantante a realizar varias giras por España y consolidan su imagen como artista profesional de talla internacional.

Famoso en toda Europa por su carisma ,energía ,talento y gran arraigo en las redes sociales donde cuenta solo en Tik Tok con más de 7 millones de seguidores, incursiona en la música y su primer tema musical “Ponte Bonita” se posiciona rápidamente en los favoritos con más de 2.5 millones de reproducciones solamente en YouTube a menos de 5 semanas de su lanzamiento.

Director, Global Research & Insights for MRC Data/Nielsen Music, overseeing syndicated and custom research initiatives across major record labels, streaming providers, live event producers, talent and media agencies, and brand sponsorship clients. As a passionate insights professional, Molis partners with global brands to help advise informed business decisions that shape marketing strategies and goals. She works closely with clients to design comprehensive research programs, translating the voice of the consumer to market strategies - building holistic, story-driven & actionable insights with engaging activation. With a decade of experience in the industry, Vita joined the company in 2019 and has spearheaded multiple high-level projects including the recent six releases of "COVID-19: Tracking the Impact on the Entertainment Landscape" and the just released annual Music 360 landscape report.

With a remarkable trajectory, Walter Kolm has excelled in the music business and is recognized for his sensitivity to discover, develop and promote talents. He was the founder of the legendary record label Radio Tripoli. In 2009, he was named President of Universal Music Latino & Machete, overseeing acts like Wisin & Yandel and Don Omar, taking their careers to the top radios and global charts. His fingerprint was established with the leadership overseeing the Universal Music operation in countries like Argentina, Chile, Spain and the U.S. Since 2012, Kolm leads WK Entertainment, one of the leading U.S. companies dedicated to Latin artist management, with A-list roster including Maluma, Wisin, CNCO, Carlos Vives and more. In addition, earlier this year he launched his label branch, WK Records.

Latin Urban superstar Wisin is a singer , producer and songwriter with a 22 year career in the music industry who this year announced his own Music Label called : La Base Music Group . During his career Wisin has sold millions of albums , his music has traveled worldwide and has received multiple awards.